Today

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When we think of the things we use on an everyday, may it be a product or a service, "usually the more discrete type, and mostly, though not inevitably, anonymously designed, outperform their counterparts with ease when it comes to long-term everyday use.” q1 How then, do we create these new normals that seamlessly become the invisibles in people's lives?

We Function

By way of analyzing human behaviour, we drive revolutions that are simply invisible.

Automotive

Electric is the now, not the future.

Hero Electric

Education

Inclusive education through technology.

QUEST Alliance

Healthcare

Patient centric approaches to TB-care.

Clinton Health Access Initiative

Our services

Implementing research and
strategy at scale

We conduct human-centered mixed-methods research to develop strategies for complex problems.

Building products,
services and initiatives

We develop custom product solutions to address specific client needs.

Designing for adoption
and engagement

We map user experiences to create tailored services that enhance adoption and sustain engagement.

Creating social behaviour
change communication, SBCC

We create strategic campaigns for social change by understanding audience motivations and barriers.

Building capacities
and training

We ensure deep-rooted relationships with the organisation’s users by building new capacities within.

Assessing long term
impact of solutions

We use mixed methods to assess the long-term impact of solutions, employing our unique framework.

It's in our DNA

As treemice we are observent, adaptive, we think on our feet, with on-the-go strategies, and we innovate to exist. We have the ability to ingeniously navigate the intricacies of the human world. As tiny little sentries we are keen observers of the everyday. We derive our insights on these observations. Observations that are critical to driving big change.

Client

Partners who’ve
trusted us—